SEO as a Marketing Strategy 

A successful internet marketing campaign may also depend upon building high-quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. Google encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google, in 2010, Google made over 500 algorithm changes -almost 1.5 per day. It is considered wise business practice for web operators to liberate themselves from dependence on search engine traffic. With the help of, Ethical SEO techniques, index website into multiple search engines, increase website visibility, ranking industry specific keywords, potentially improve website performance and overall health in Search Engine. Here are few activities

 - Website Analysis

- Implement Title MetaData 

- Implement Robots.txt

- Implement Sitemap.xml
 

- Industry Specific Keywords Search

- Logical Navigation Structure

- Keyword Specific Content

- Setup Google Analytics account and Webmaster

- Building Quality backlinks via off-page SEO activities 

- Management of online business development campaigns.