Which page is the most visited page (after landing page) on a company’s website? If you say, it’s “About Us” page, then you are correct.
If your visitors are interested in your business after visiting your landing page, they will certainly hit the “About Us” button and look for information like
1. Who are you?
2. What do you do?
3. Your story: how did you start and reach the current place?
4. Why Should They Choose You?
Hence, About Us is a substantial web page that markets your business, and you need to take it seriously. This article is provided with some effective tips to create the best “About Us” your website ever had.
How To Write a perfect About Us Content
There are certain things that you need to take care about while writing the best About Us page. Here are they:-
1. Talk about your audience and not yourself
It is really hard to not to talk about your business and talk about your audience on About Us page. Well, there is an easy method to do that. Although, your audience visits your About Us page to know your personality, they subconsciously seek for the solution to their problem. Talk about how you are dedicatedly working to solve their problems since the last few years. Try to connect your vision with needs. You can include facts and figures to make it plain for them to understand your worth. Hence, you have to be creative enough to present yourself in a way your audience will love.
2. Let your customers endorse your brand
Introduce customers testimonials on your About Us page. Add details about your customers such as their full name and other appropriate details. It will add credibility to your page. Also, include awards and recognition especially that are customer oriented.
3. Tell your story
Even if you do not have a great story, you can still say it. Start with your beginning, where you belong from and the transition you took. Humanize your story and introduce failures and success in it. You will build a great story. Here’s how Moz tells its story. Make sure that you do not deviate in the process of building the best About Us page. You should not add anything irrelevant to the content that does not reflects your company.
4. Build a multimedia About Us
Keep in mind that,a minute video is worth 1.8 million words. Therefore, it is important to have an eye-catching About Us content that includes infographics, videos, timelines, images and more. You can add headshots or interesting pictures of your team, some events and your recreational moments. Make your page lively but do not stretch it too far.
5. Avoid jargons
Always remember that your audience should understand your About Us page. Hence, do not use any words that can kill your connection with visitors.
6. Test It and ask for reviews
Last but not the least, test your About Us page. Also, ask for reviews from your peers and even clients. Add if you are missing something(your clients can provide you valuable inputs that may not come to your mind).