1) Get quality links
> Create authoritative content people want to read & share.
> Examine competitor backlinks
> Post as a guest on high-ranking sites
> Network in social media
> Reclaim your brand: Get linked where you are mentioned
2) Use long-tail keywords
> Over 70% of Google search terms are long-tail (5-7words or more), used by people looking for something very specific, close to the end of the buyer's journey
> Bring more targeted visitors to your site.
> Easier to rank.
> Clearly illustrates searcher’s intent.
3) Set a Canonical URL
> “Canonical” = the one best URL
> Tells search engines which page is preferred (in case of duplicates)
> Consolidates the power of a page
> Permanently redirects (301) to canonical;
> Full link value
> Web pages alter their appearance according to device
> Single HTML code for the page serves desktop & mobile
> Easier for users to interact with, share & link to
5) Google authorship
> influences page rank
> Google+ profiles for all your authors
> Authors claim their authorship