1) Get quality links

> Create authoritative content people want to read & share.

> Examine competitor backlinks

> Post as a guest on high-ranking sites

> Network in social media

> Reclaim your brand: Get linked where you are mentioned

2) Use long-tail keywords

> Over 70% of Google search terms are long-tail (5-7words or more), used by people looking for something very specific, close to the end of the buyer's journey

> Bring more targeted visitors to your site.

> Easier to rank.

> Clearly illustrates searcher’s intent.

3) Set a Canonical URL

> “Canonical” = the one best URL

> Tells search engines which page is preferred (in case of duplicates)

> Consolidates the power of a page

> Permanently redirects (301) to canonical;

> Full link value

4) Responsive Design

> Web pages alter their appearance according to device

> Single HTML code for the page serves desktop & mobile

> Easier for users to interact with, share & link to

5) Google authorship

> influences page rank

> Google+ profiles for all your authors

> Authors claim their authorship