Search engine optimization is a wide area to cover. This cannot be covered in a single blog. The aim of this article is to remind everyone about five most important SEO tactics to be covered. The five SEO strategies to be covered are
1) Get quality links
2) Use long-tail keywords
3) Set a Canonical URL
4) Responsive Design
5) Google authorship
1) Get quality links
> Create authoritative content people want to read & share.
> Examine competitor backlinks
> Post as a guest on high-ranking sites
> Network in social media
> Reclaim your brand: Get linked where you are mentioned
2) Use long-tail keywords
> Over 70% of Google search terms are long-tail (5-7words or more), used by people looking for something very specific, close to the end of the buyer's journey
> Bring more targeted visitors to your site.
> Easier to rank.
> Clearly illustrates searcher’s intent.
3) Set a Canonical URL
> “Canonical” = the one best URL
> Tells search engines which page is preferred (in case of duplicates)
> Consolidates the power of a page
> Permanently redirects (301) to canonical;
> Full link value
> Web pages alter their appearance according to device
> Single HTML code for the page serves desktop & mobile
> Easier for users to interact with, share & link to
5) Google authorship
> influences page rank
> Google+ profiles for all your authors
> Authors claim their authorship
